Croatia’s population is estimated at 4.1 million in 2020. The average highest online spending is from the 25-year-to-34-years age group at 27.6 percent. Croatia's economy is dependent on tourism - affected by the pandemic. Therefore, Croatia's GDP fell 5.5 percent by April 2020 after earlier being predicted to grow at 2.9 percent. Meanwhile, online sales increased by as much as 51 percent during the coronavirus between February and March.
Croatia’s internet penetration was 74.2 percent in 2020 and there were 3.13 million active internet users. Furthermore, ecommerce user penetration reached 54.8 percent in 2020. The ecommerce market is growing at 11 percent a year and expects up to US$610 million in revenue in 2020. Croatia's cross-border ecommerce shopper makes purchases mostly from China, the US and the UK.
Croatia's preferred payment methods for B2C digital purchases before the pandemic were bank transfers (41 percent), cash on delivery (24 percent) and credit cards (18 percent) and e-wallets (14 percent). As a result of the coronavirus the trend of contactless payment has seen a 6 percent increase compared with last year - including contactless cards and mobile payments. Contactless payment is now common at supermarkets, shopping centres and smaller shops.