Colombia had an estimated population of 50,882,891 at mid-year of 2020, according to UN data. Based on Worldometer elaboration of the latest UN data, Colombia had a population of 51,211,717 as of February 9, 2021, with 80.4% living in urban areas, mainly Bogota, Cali and Medellin. The median age of the population is 31.3 years. Colombia had an online population of about 30.9 million as of the end of 2019, according to the PPRO WECE Report.


The average annual revenue per paying user was $351 in 2019, according to the PPRO WECE Report. Colombia was the world’s 31st largest e-commerce market, with total revenue of $4 billion in 2019. Most cross-border purchases by Colombians are of products from the United States, China, Mexico and Brazil.

Average annual revenue per paying user
$4 billion
Total transaction value

Payment preferences

Most Colombians prefer to pay by card (39%), followed by e-wallets, bank transfers, cash and other payment methods. For cashless payments, the big players are Visa, MasterCard and American Express.


According to IMF data, Colombia had a gross domestic product of $323.56 billion in 2019, which declined to $264.93 billion in 2020 due to the pandemic. Colombia’s current GDP is estimated at about $280.4 billion.

Internet & mobile phone trends

According to Statista, less than half of people aged 15-45 years have internet access, while only 9.6% of those 55 years and above go online regularly. There were 35 million internet users in January 2020, having increased by about 1 million (+2.9%) since 2019, raising the internet penetration rate to 62%. Meanwhile, smartphone penetration was around 75% by the end of 2019, according to the PPRO WECE Report.


According to the PPRO WECE Report, 46% of Colombians have bank accounts, with the same percentage of them credit card holders.

Banked population
Cards ownership

Sign up for the newsletter

By submitting this form, you acknowledge that you have reviewed the terms of our Privacy Statement and consent to the use of data in accordance therewith.

See how APEXX can help you grow your business

  • Single Integration
  • Acquirer Agnostic
  • Payment Methods