Israel had an estimated population of 8,655,535 as of the middle of 2020, according to UN data. Based on Worldometer elaboration of the latest UN data, the country had a population of 8,742,544 in February 2021, with 93.2% living in urban areas, mainly Jerusalem. The median age of the population was 30.5 years.


The average annual revenue per paying user in Israel stood at $1,629 in 2020, according to the PPRO MEAF Report. Most cross-border e-commerce purchases by Israelis are of products from the United States, China and Germany.

Average annual revenue per paying user
$7.8 billion
Total transaction value

Payment preferences

Most Israeli shoppers prefer to pay with cards (76%), followed by e-wallets, cash and other payment methods. For cashless payments, the biggest player was Visa (44%), followed by MasterCard, local schemes, Amex, and other services, according to 2020 PPRO MEAF.


According to the IMF data, Israel had a gross domestic product of $394.65 billion in 2019, which declined to $383.43 billion in 2020 due to the pandemic. As the economy continues to recover, the GDP is expected to expand to about $408.51 billion in 2021.

Internet & mobile phone trends

Current data for Israeli internet users by age group is not available, with the latest compiled in 2016 showing 93% of people in the 25-34 age group with internet access. According to Datareportal, there were 7.68 million internet users in Israel in January 2021, when internet penetration stood at 88%. Meanwhile, smartphone penetration stood at 83% by the end of 2020, according to the PPRO MEAF Report.


According to data compiled by PPRO MEAF, 93% of Israel’s had bank accounts in 2020, with 75% of them credit card holders.

Banked population
Cards ownership

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