Turkey had an estimated population of 84,339,067 as of the middle of 2020, according to UN data. Based on Worldometer elaboration of the latest UN data, the country had a population of 84,923,972 in 2021, with 75.7% living in urban areas, mainly in Istanbul. The median age of the population was 31.5 years.


The average annual revenue per paying user was $960 in 2020, according to the PPRO MEAF Report. Most cross-border e-commerce purchases by Turks are of products from China, Germany and Russia.

Annual revenue per paying user
Total transaction value

Payment preferences

Most Turkish shoppers prefer to pay by card (71%), followed by bank transfers, cash, e-wallets and other payment methods. For cashless payments, the biggest player was Visa (50%) followed by Mastercard, local schemes, Amex and other services, according to 2020 PPRO MEAF.


According to IMF data, Turkey had a gross domestic product of $760.94 billion in 2019, which declined to $649.44 billion in 2020 due to the pandemic. As the economy continues to recover, the GDP is expected to expand to about $652.41 billion in 2021.

Internet & mobile phone trends

According to Statista, 89% of Turks aged 16 to 24 years had internet access in 2019, while only 33% of those aged 55 years and older went online regularly. According to Datareportal, Turkey had 65.8 million internet users in January 2021, with an internet penetration rate of 77.7%. Meanwhile, smartphone penetration stood at 77% by the end of 2020, according to the PPRO MEAF Report.


According to data compiled by PPRO MEAF, 69% of Turks had bank accounts in 2020, with 42% of them credit card holders.

Banked population
Cards ownership

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