New Zealand had an estimated population of 4,822,233 as of the middle of 2020, according to UN data. Based on Worldometer elaboration of the latest UN data, the country had a population of 4,847,511 in 2021, with 86.9% living in urban areas, mainly Auckland. The median age of the population was 38 years.


The average annual revenue per paying user in New Zealand stood at $1,997 in 2020, according to the PPRO APAC Report. Most cross-border e-commerce purchases by New Zealanders are of products from China, Australia and the United States.

Average annual revenue per paying user
$4.4 billion
Total transaction value

Payment preferences

Most New Zealand shoppers prefer to pay by card (55%), followed by bank transfers, e-wallets, cash and other payment methods. For cashless payments, the biggest player was Visa (64%), followed by MasterCard, Amex and other services, according to 2020 PPRO APAC.


According to the IMF data, New Zealand had a gross domestic product of $205.22 billion in 2019, which declined to $193.55 billion in 2020 due to the pandemic. As the economy continues to recover, the GDP is expected to expand to about $211.65 billion in 2021.

Internet & mobile phone trends

Current data of New Zealand internet users by age group is not available. The latest data from 2016 shows 93% of people in the 25-34 age group have internet access. According to Datareportal, there were 4.55 million internet users in January 2021, with an internet penetration rate of 94%. Meanwhile, smartphone penetration stood at 79% by the end of 2020, according to the PPRO APAC Report.


According to data compiled by PPRO APAC, 99% of New Zealanders had bank accounts in 2020, with 61% of them credit card holders.

Banked population
Cards ownership

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