The Philippines had an estimated population of 109,581,078 as of the middle of 2020, according to UN data. Based on Worldometer elaboration of the latest UN data, the country had a population of 110,515,808 in 2021, with 47.5% living in urban areas, mostly Quezon City. The median age of the population was 25.7 years.


The average annual revenue per paying user was $112 in 2020, according to the PPRO APAC Report. Most cross-border e-commerce purchases by Filipino shoppers were of products from China, the United States and South Korea.

Average annual revenue per paying user
$3.8 billion
Total transaction value

Payment preferences

Most Filipino shoppers prefer to pay by cash (37%), followed by bank transfers, cards, e-wallets and other payment methods. For cashless payments, the biggest players were local schemes (58%) followed by MasterCard, Visa and Amex, according to 2020 PPRO APAC.


According to IMF data, the Philippines had a gross domestic product of $376.8 billion in 2019, which declined to $367.36 billion in 2020 due to the pandemic. As the economy continues to recover, the GDP is expected to expand to about $398.33 billion in 2021.

Internet & mobile phone trends

According to Statista, 86% of the population aged 18 to 24 had internet access in 2019, while only 14% of those aged 55 years and above go online regularly. According to Datareportal, there were 73.91 million internet users in January 2021, with an internet penetration of 67%. Meanwhile, smartphone penetration stood at 45% by the end of 2020, according to the PPRO APAC Report.


According to data compiled by PPRO APAC, only 34% of Filipinos had bank accounts in 2020, with only 2% of them credit card holders.

Banked population
Cards ownership

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